Updated: MAY, 2022
2. WHAT IS A COOKIE?
An “Internet Cookie” (also known as “cookie browser” or “HTTP cookie” or simply “cookie”) is a small file of letters and numbers that will be stored on your computer, other equipment of a user on which the Internet is accessed.
The cookie is installed through a web browser’s browser request (e.g., Internet Explorer, Chrome) and is completely “passive” (it does not contain software, viruses or spyware and can not access the information on the user’s hard drive).
A cookie consists of two parts: the name and the content or the cookie value. Furthermore, the duration of a cookie is determined. Technically, only the webserver that sent the cookie can access it again when a user returns to the website associated with that webserver. The cookies themselves do not require personal information to be used, and in most cases do not personally identify internet users.
There are 2 large categories of cookies:
- Session cookies – they are temporarily stored in the web browser’s cookie folder to save them until the user exits the site or closes the browser window (e.g., when logging on/off a webmail or social networking account).
- Persistent cookies – these are stored on the hard drive of a computer or device (and generally depends on the default cookie lifetime). Persistent cookies include those placed on a website other than the one the user is currently visiting – known as ‘third party cookies’ – which can be used anonymously to memorize the interests of a user, so that advertising is delivered as relevant as possible to users.
According to their function, cookies can also be split into other categories, such as:
- Necessary cookies – they help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies;
- Preference cookies – they enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in;
- Statistics cookies – they help website owners to understand how visitors interact with websites by collecting and reporting information anonymously;
- Marketing cookies – they are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
3. WHAT IS THE LIFETIME OF A COOKIE?
Cookies are managed by web servers. The life of a cookie may vary significantly, depending on the purpose for which it is placed. Some cookies are used exclusively for one session (“session cookies”) and are no longer retained once the user has left the website and some cookies are retained and re-used whenever the user returns to that site (“permanent cookies”). However, cookies can be deleted by a user at any time through browser settings.
4. WHAT ARE COOKIES PLACED BY THIRD PARTIES?
Certain sections of content on some sites may be provided through third parties/providers (e.g., news box, video or commercial). These third parties may also place cookies through the site and they are called “third party cookies” because they are not placed by the owner of that website. Third-party vendors must also comply with the applicable law and the site’s privacy policies.
5. HOW ARE COOKIES USED BY THIS SITE?
A visit to this site may place cookies for the following purposes:
|Necessary cookies||ci_session||Preserves user session state across page requests||www.underlineventures.com||1 day|
|Statistics||_ga||Registers a unique ID that is used to generate statistical data on how the visitor uses the website||https://www.google-analytics.com/analytics.js||2 years|
|_gat||Used by Google Analytics to throttle request rate||https://www.google-analytics.com/analytics.js||1 day|
|_gid||Registers a unique ID that is used to generate statistical data on how the visitor uses web site.||https://www.google-analytics.com/analytics.js||1 day|
|collect||Used to send data to Google Analytics about the visitor’s device and behavior. |
Tracks the visitor across devices and marketing channels.
|vuid||Collects data on the user visits to the website, such as which pages have been read.||https://player.vimeo.com/vid eo/291878407?color=e04e46title=0byline=0portrait=0||2 years|
6. OUR LEGAL BASIS FOR PROCESSING COOKIES
All cookies other than strictly necessary ones will be processed only based on your consent.
7. USE OF GOOGLE ANALYTICS
Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google“).
Google Analytics uses “cookies”, which are text files placed on your computer, to help us analyze how users use our Website. The information generated by your use of the Website is stored in the cookie. Such information includes, for example, the number of times you have used certain subpages of our Website, the time spent by you on single pages, the pages on which you left our Website, data concerning the location of your access (e.g. city or country) or details on the conversion rate of subpages.
Google acts as a data processor for Underline by providing in providing the Google Analytics services. The data stored in the cookie will be transmitted to and stored by Google on servers in the United States, subject to the European Commission’s Standard Contractual Clauses (SCCs).
Google will use the information collected by the cookie for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage for us. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
8. SECURITY AND PRIVACY ISSUES
Cookies are not viruses. They use plain text formats. They are not made up of pieces of code so they cannot be executed or can auto-run. Consequently, they can not duplicate or replicate on other networks to run or replicate again. Because they can not perform these functions, they can not be considered viruses.
Cookies can still be used for negative purposes. Because it stores information about user preferences and browsing history, both on a particular site and on several other sites, cookies can be used as a form of Spyware.
9. HOW DO I STOP COOKIES?
Disabling and refusing to receive cookies can make some sites unfeasible or difficult to visit and use. Also, refusing to accept cookies does not mean you will not receive/see online advertising anymore. You may configure your cookie preferences by clicking this link […].